Michael Keusgen is an investor and entrepreneur with a focus on media technology and innovation. He is the founder of Ella Media AG. After training as a TV producer, he studied Chinese and Geography at SOAS University of London. With experience at the BBC, WTN and ABC News, Michael returned to Germany, worked as a film and TV producer, and founded AZ Media, based in Cologne. 

During his time at Eurovision (European Broadcasting Union/EBU) he oversaw EBU’s globalization and commercialisation. Michael spent 5 years at the German Soccer League (Die Bundesliga) and was responsible for its digital transformation and all its innovative data projects. 

Michael has a demonstrated history of working in the executive management consulting industry. He is a strong business development professional skilled in Media Rights, Management, Television, Start-ups, and Video. He is permanently looking for innovative processes and technologies.