Emmanuel Vivier, is the cofounder & principal analyst of the HUB Institute, one of the leading worldwide digital "think tank". The HUB Institute has been assisting leading organizations such as LVMH, L'Oréal, TotalEnergies, Orange, TF1, Carrefour, Clarins, Auchan, ... in accelerating their digital & sustainable transformation. More than 120 leading organisations are members of the HUB Institute. The HUB Institute is organizing more than 50 online and offline events & conferences a year. It trains more than 15.000 executives/year. Emmanuel is a renowned expert, speaker and author around digital transformation and Generative AI. Emmanuel is speaking 200 times/per year at conferences, seminars and in the media worldwide. He has published "The Guide of Digital Transformation" and "The Guide of the future of HR and Management" and he edits The Big Recap, a weekly newsletter dedicated to the key news around Generative AI.