An interview with Beryl Koltz, Head - Luxembourg Brand Image Promotion, better known as the "LuXembourg – Let’s make it happen" initiative.

LuXembourg – Let’s make it happen" is a partner of Nexus2050. This inaugural edition will focus on generative AI and sustainability, as well as cybersecurity, fintech, skills, and pure tech. More than 5,000 attendees are expected, alongside over 200 experts and speakers, 200 startups from around the globe, and 100 exhibitors. It will span two days, feature 6 stages, and cover more than 12,000 square meters.

 
What inspired your organization to join Nexus2050 for its first edition?

By supporting Nexus 2050, our initiative aims to showcase Luxembourg at an international level and demonstrate the power of collaborative efforts across various sectors. As a cross-sector facilitator for the promotion of Luxembourg, our involvement aligns perfectly with our mission to ‘inspire, connect all stakeholders and promote Luxembourg abroad, in order to bring Luxembourg to the world and the world to Luxembourg’ as well as our three priorities of creativity, diversity and sustainability.

Which topics at Nexus2050 are of particular interest to you? And why?

All the topics covered by Nexus2050 are of particular interest to us because they are current priority areas of activity for Luxembourg. Whether it's technology and innovation, the data economy, AI, skills or transdisciplinary collaboration, as a visibility multiplier we aim to support communication around these areas to help raise Luxembourg's profile and appreciation internationally.

What criteria will you use to gauge the success of Nexus2050?

As an organisation deeply committed to enhancing Luxembourg's global reputation, our aim is not only to measure Nexus2050's achievement of its objectives but also to ensure, through our monitoring activities, that it brings concrete benefits and positive results to the various stakeholders involved in promoting Luxembourg and that it contributes to making Luxembourg a key player in innovation, collaboration and sustainable development.